Organic Search Engine Results

It is possible for real estate agents to rank high in the search engines organically. It takes time and effort. But it can be done. It does take a while for the sites to be indexed by search engines. Anybody looking for higher SERP's search engine reults should focus on content, reciprocated and unreciporcated links. Google and Yahoo both pay attention to these. If you want to see immediate traffic, instant gratification I would use PPC or pay per click thru Overture or even Google Adwords. Once you get people visiting your site you need content and fresh content to keep them interested, and hopefully they will fill out a form that will turn into a lead, which could lead to more sales for you.