I work for a large web deisgn company that specializing in providing website services to Realtors. I educate real estate agents on marketing strategies on the Internet. I also explain and implement things like Pay Per Click, Search Engine Optimization and webpage analysis. I learn daily about how to do more effective keyword analysis, and acheiving high results in organic search results. There is so much to this business. Analyzing Meta-Tags, Headers, Title names. Not to mention link popularity, inbound links and outbound links as well. These are some of my duties:
Skills in Search Engine Optimization, Page Rank, Link Popularity, SEO, PPC, drip systems.
Familiar with Multiple Listing Services, and paid directories.
Website optimization for search engines: HTML, site structure, and page layout issues.
Identify and implement strategies for increasing traffic through organic search listings without creating the risk of sites being blacklisted.
Tracking and Reporting
Continually monitor organic search rankings to maximize traffic and sales
Keyword research including cataloging and indexing target keyword phrases
Keyword research using Word Tracker, Overture, Google and internal tools
Plans, organizes, and implements sales programs for the region. Coordinate directly with outside sales reps. Responsible for marketing and booking appointments for outside sales reps.
Provide realtors with product and service information to assist them in determining appropriate website, e-marketing and hosting solutions